Tomorrow is the start of the Patrick’s day festival, or maybe that was today, what with images of those who received the freedom of Dublin being projected onto the Custom House. The most famous image projected onto a building that I know of was the one of a naked Gail Porter onto the houses of Parliament in Westminster.
Anyway, along with the Patrick’s Day hoopla, there is the obligatory piss up that this year, Tesco are supporting. Lets not fool ourselves, large numbers of people in this country do nothing on St. Patrick’s Day except drink themselves into a stupor. If the day falls on a saturday or a sunday, which, this year it does, with the subsequent bank holiday monday, then the large numbers will drink themselves into a stupor for friday, saturday, sunday, monday.
That’s a lot of drinking time and every little helps so isn’t it grand that you can buy twelve cans, get twelve cans free in Tesco! Yipee! Free beer galore. RTE and TV3 are outraged about this and the story featured on the news. Tesco responded with “we fully support the position for the responsible enjoyment of alcohol. Only one offer per customer. Blah, blah, blah.”
Let me see, Dun Laoghaire, two different Tescos within a mile of each other, 24 cans of beer. Trip down into the Merrion Centre, not too far away, twelve more cans of beer, swing by Sandymount, again not too far away, twelve more free cans of beer. Hmm, where to next. Ah, Dundrum, twelve more cans of beer, wait lots of checkouts in Dundrum, trip to car to don sun glasses, wig, dress up as a woman, 36 free can’s of beer. Let me go back to Dun Laoghaire, no dress change required, 24 more cans of beer. Hey, this is great, I’m saving loads of money on the planned ferry trip to France. Then again, why didn’t I just hang around Dun Laoghaire and go through each till, shift change in the two stores. Sure, who’s even paying attention.
Tesco, what utter nonsense. There is no way you can police a “one offer per customer” rule like you are saying you will do. Hey, Guess what, I’m only buying the beer! Now, stick that in your marketing pipe and smoke it. If you offer, they will come! Yeah! But, who needs food or anything else when I’m on a mission to get as much free beer as I can! This is better than the SSIA! The government only gave me one for four. Tesco give me one for one. Think about the beer cost savings over five years.